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Name: Jimmy Lo
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By effectively marketing your company, you can increase your customer base and educate your existing customers about your products and services.

Useful Books

Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business

by Jay Conrad Levinson
This book is filled with strategies for marketing on the internet and tips for putting other new technologies to work.

Instant Marketing for Almost Free

by Susan F. Benjamin
This book presents tactics designed to deliver effective marketing quickly and at low cost, such as how to reach out to internet communities and do email marketing that won’t get labelled as spam.

The marketing gurus : lessons from the best marketing books of all time

by Chris Murray
This book offers summaries of many classic marketing books in one volume.

Million dollar website : simple steps to help you compete with the big boys – even on a small business budget

by Lori Culwell
This book offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability.

The Twitter Book

by Tim O’Reilly and Sarah Milstein
This guide with plenty of illustrations will help you get comfortable using Twitter and then get the most out of it.